New Silk Road Network’s member WiSch Enterprise is a full-service logistics company in the Netherlands. Its origins date back to 1996, and at the beginning of 2021, they moved their office from Rotterdam to Groningen. Such a change was followed shortly by the sad passing of Mr. Willem-Jan Scherpenisse, Founder and CEO of the company. From thereafter, his wife Ms. Ivonne Scherpenisse-van Daelen took over as CEO and their son Mr. Joey Rensch joined the business as COO. Our team had the pleasure of talking with both Ivonne and Joey about the new management structure, their thoughts behind moving to Groningen, the current dynamics of freight forwarding and how they managed to stabilize the business thanks to their philosophy when working with partners and clients. We learn about their family business story, and how they got things back on track in an honest and heartwarming conversation.
