alpha trans Unveils Rebrand to Match Five Decades of Growth

alpha trans Luft- und Seefrachtspedition GmbH & Co. KG, representing Germany in the New Silk Road Network, has unveiled a comprehensive brand refresh, marking a significant milestone in its 50-plus-year history. The rebrand features a new geometric logo, modernized visual identity, and refined company messaging that reflects the company's evolution into a global logistics powerhouse.

The centrepiece of the rebrand is a striking new website and a logo that combines geometric precision with dynamic elements. The logo consists of two symmetrical components representing departure and destination points, forming an abstracted "A" while suggesting upward movement. This design choice emphasizes alpha trans's role as the crucial link in the logistics chain. The company has also adopted a new core message - "We move what moves you" - underlining both their essential role in global logistics and their customer-centric approach. Notable in the rebrand is their focus on authenticity, emphasizing their commitment to maintaining personalized service despite their international scale.

(Picture Credit: alpha trans Luft- und Seefrachtspedition GmbH & Co. KG)

This rebranding initiative represents more than just a visual update; it symbolizes alpha trans's evolution from its founding principles to its current position as a major player in global logistics, while maintaining its commitment to personalized customer service that has been central to its success for over five decades.

alpha trans Luft- und Seefrachtspedition GmbH & Co. KG LinkedIn

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